Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions? For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online? Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated Firefox and have not changed your default settings, your search keyword is (not set) for Google, Bing, Yahoo, etc. Search marketers are not seeing which keyword search led you to their site when they check their Google Analytics. Alone, these two updates may not have amounted to much, but together they are hiding a fairly large portion of data, enough to force consideration of what analytics does for you and how you can replace the lost information. While some articles are providing specific examples of the damage (not provided) can do, even anecdotally it is clear that marketers needed to take notice of this update. However, having less than 10% of your data affected is not usually enough to cause real damage or a change in approach. But what if over 20%, or up to 40% of your data is hidden? With (not set) being triggered by Firefox in addition to Google’s (not provided), that is just what is happening to some site owners.Needless to say, if you have full data for 1,000 keyword searches you’re going to be more effective targeting users than if you have the data for just 600 such searches. Why isn’t (not provided) Showing Up in AdWords Data? I have no quarrel with Firefox offering an update that could appeal to users and help to differentiate itself from other browsers (read: Explorer), but here is where I pick a bone with the change. Those paying for ad placement within the Google search network can see which keywords led to a user clicking on their ad. So if you’re paying Google, they are providing you with the keyword search of their logged in users; it is just for organic search, the type for which marketers can’t pay for top placement, that the privacy implementation is coming into play. It is worth repeating that if you click on an ad, and Google gets money for that ad, they will “unblock” your private search. That is because it has already been sold to marketers at an arranged cost – the cost of the ad placement. But if you click on a natural result, and Google gets no money, you can keep your privacy. So that begs the question: Why update privacy now? While I can’t get inside Google’s head (if I could, I’d be rich) and say for sure “why now”, I can say that marketers should be looking at other ways to collect data if they want the complete picture. What this all means is that SEOs and other online search marketers for small business, the types that can’t afford an Omniture or a Webtrends analytics platform, must ponder a day when Google’s free analytics goes away or is diluted. While Google Analytics is currently the most cost-effective option for site performance measurement for most businesses, the day when Google makes you pay for the best, most actionable data seems a bit closer now than it had been a few months ago. Given that, it might be time to consider your options for replacing the lost information, though there is no impetus act on those ideas immediately (or as long as GA remains free). While solutions will vary with site data needs, some options include more in up-front data collection such as User Experience studies, or perhaps generating an e-mail database and CRM campaign to collect user information. There are a lot of ways to collect data, and if Google has any additional plans to shift the access to data, you need to be ready with other solutions. Technology 

Google Analytics (Not Provided) and Firefox (Not Set) – Online Search Marketers May Find These Updates Are (Not Cool)

Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions? For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so…

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ALASKA Travel 

One of the largest state in US – Alaska

Alaska is the largest state in the US. In fact, if you cut Alaska in half, you would still get a larger territory than Texas, the runner-up in this top. Funny thing: while it’s the largest state, it also has the lowest population density in the country. Most Americans associate it with freezing winters, polar bears and sled dog races. Alaska certainly does not fail to deliver. In the summer, in Alaska, the sun never sets due to the Arctic Circle. It’s called the Midnight Sun and it happens in…

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Health & Wellness 

How To Prevent Heat Exhaustion

Most of the country has been hit with extreme heat and above average temperatures this summer. People are dying from heat….there are thousands and thousands of people each day fighting against heat exhaustion and trying to protect themselves and their children from heat strokes and too much sun. There are few things we all must remember to prevent Heat Exhaustion this summer: #1 Avoid The Sun – as much as possible – or be well protected against sunburn. Sunburn zaps your body fluids and that’s when it becomes hard to…

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Featured Lifestyle 

Limos For Prom – Impress Your Date

Are you looking for something that will make your prom partner happy? If yes, then you should search for some car rental services. Well, there are a plethora of car rental services, which are providing classic and sports cars. However, the majority of the people pick the limos for prom because this is the most popular classic car, which can impress the date easily. Get an experience of lavishness As we all know that everyone wants to enjoy the rich life and ride of expensive cars. It is not possible…

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Lifestyle 

When Crisis Communications Bleeds Into Community Support

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What’s the best way to handle a crisis of “he said-they said” before it spirals out of control? At some point in their career, every communications professional needs to handle at least a few crisis situations on behalf of a client. All things being relative – whether it’s a disaster like the BP oil spill, a trolling commenter on your brand’s Facebook page, or an executive giving out embargoed…

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AUSTRIA Travel 

Austria – Who wouldn’t love this place?

One of the things Austrians are most well-known for is their musical talent, many of the most appreciated classical music composers like Joseph Haydn, Wolfgang Amadeus Mozart, Franz Schubert, Franz Liszt, Johann Strauss, Gustav Mahler or Anton Bruckner being from Austria. The locals are also known for their love of the outdoors, especially enjoying mountainous landscapes and practicing sports like skiing, rock climbing or cycling. The way Austrians view themselves differs greatly from the way they are perceived by foreigners. People who visit the country tend to see the locals…

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Shopping 

Clearly Fresh Bags Review

Have you seen or heard of the special plastic bags that keep your fruits and vegetable fresh for a long time? There are few products like that on the market and I’ve been eyeing them for some quite time….you know me…..big skeptic over here…. Well, recently I got the opportunity to try and review Clearly Fresh Bags….. ….no….I did not buckle down under the pressure of advertising or my dad telling me to buy some and let him know….. This time I was given a package of 10 FREE Clearly…

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Chicago Travel 

Things to Do in Downtown Chicago in the Winter

Chicago might be famous for incredibility cold winters but that still doesn’t need to keep any one indoors. No one should feel confined to a hotel room with Chicago’s world class shopping, a nationally-recognized theater district and ice skating through the city. With so many attractions with in walking distance and an easy subway system, downtown Chicago is easy to navigate even in below-freezing weather conditions. Just remember to bundle up before you head out. Ice Skate in Millennium Park Go ice skating at one of Chicago’s most famous landmarks,…

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How To Make Candied Lemon Chips Health & Wellness 

How To Make Candied Lemon Chips

Decorating cakes and desserts is one of my passions…..I am not a professional by any means, but I do love the challenge and learning. As much as I love working and experimenting with fondant…..chocolate or gum paste…..I love decorating my desserts with fresh garnishes…. One of my favorite fresh garnishes are Candied Lemon Chips (or orange chips). Candied Lemon Chips add beauty, fresh look & special touch to anything from cheesecakes…..granitas…..parfaits…. The best part….super easy and quick to make. How To Make Candied Lemon Chips: STEP 1: In a saucepan…

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