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    What Is The Importance Of Explainer Animation Videos And Hiring Experts?
    Carla December 20, 2020

    In this modern era, one of the best ways to convey a message or teach someone is to explain it to them with the help of videos. It is a far easier and…

    Carla December 20, 2020 0 0
    Different Steps To Download Pou For PC
    Carla November 27, 2020

    Are you the one who is facing issues in downloading the POU companion game on PC, then this is the article for you. In this, you will come to know abo…

    Carla November 27, 2020 0 0
    Reasons to Opt For a Portable Mini Dehumidifier and How to Buy the Best One
    Carla November 26, 2020

    If you are living in a place where the weather is humid, you might have faced a lot of issues due to humid, damp and summer weather. To deal with such…

    Carla November 26, 2020 0 0
    Four Most Important Things To Check Before Choosing a CRM Software Vendor
    Carla November 19, 2020

    While choosing a CRM system, most of the companies give importance to evaluate the vendors. They also try on different functionalities. Instead of doi…

    Carla November 19, 2020 0 0
    Workflow Software- Essential Tips To Create Stronger Virtual Firm
    Carla October 13, 2020

    If you are the one who wants its business to run smooth without any issues then the only solution for that is to use workflow software. This software …

    Carla October 13, 2020 0 0
    Dreamweaver vs. FrontPage &; Expression Web
    Carla March 10, 2020

    Introduction Web Designers and Developers have been pursuing the topic since there was a choice available: which WYSIWYG (What You See Is What You Get…

    Carla March 10, 2020 0 0
    A Deeper Look At The Science Of Sound And Soundproofing
    Carla February 14, 2020

    Have you ever wondered what sound is or if sound could be destroyed or canceled out? Sound can be defined as “a physical phenomenon that stimula…

    Carla February 14, 2020 0 0
    Technology: Are You Paying for What You Don’t Know?
    Carla December 28, 2018

    How many times have you been fumbling around with a new phone, computer or TV and stumbled upon a new feature or program? Most of us like to think we …

    Carla December 28, 2018 0 0
    How to Use Public Wi-Fi to Improve Customer Experience
    How to Use Public Wi-Fi to Improve Customer Experience
    Carla December 26, 2018

    Location-based analytics. Probably a term you have heard used to describe the apps on your phone that know where you are at any given moment. But how …

    Carla December 26, 2018 0 0
    Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions? For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online? Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated Firefox and have not changed your default settings, your search keyword is (not set) for Google, Bing, Yahoo, etc. Search marketers are not seeing which keyword search led you to their site when they check their Google Analytics. Alone, these two updates may not have amounted to much, but together they are hiding a fairly large portion of data, enough to force consideration of what analytics does for you and how you can replace the lost information. While some articles are providing specific examples of the damage (not provided) can do, even anecdotally it is clear that marketers needed to take notice of this update. However, having less than 10% of your data affected is not usually enough to cause real damage or a change in approach. But what if over 20%, or up to 40% of your data is hidden? With (not set) being triggered by Firefox in addition to Google’s (not provided), that is just what is happening to some site owners.Needless to say, if you have full data for 1,000 keyword searches you’re going to be more effective targeting users than if you have the data for just 600 such searches. Why isn’t (not provided) Showing Up in AdWords Data? I have no quarrel with Firefox offering an update that could appeal to users and help to differentiate itself from other browsers (read: Explorer), but here is where I pick a bone with the change. Those paying for ad placement within the Google search network can see which keywords led to a user clicking on their ad. So if you’re paying Google, they are providing you with the keyword search of their logged in users; it is just for organic search, the type for which marketers can’t pay for top placement, that the privacy implementation is coming into play. It is worth repeating that if you click on an ad, and Google gets money for that ad, they will “unblock” your private search. That is because it has already been sold to marketers at an arranged cost – the cost of the ad placement. But if you click on a natural result, and Google gets no money, you can keep your privacy. So that begs the question: Why update privacy now? While I can’t get inside Google’s head (if I could, I’d be rich) and say for sure “why now”, I can say that marketers should be looking at other ways to collect data if they want the complete picture. What this all means is that SEOs and other online search marketers for small business, the types that can’t afford an Omniture or a Webtrends analytics platform, must ponder a day when Google’s free analytics goes away or is diluted. While Google Analytics is currently the most cost-effective option for site performance measurement for most businesses, the day when Google makes you pay for the best, most actionable data seems a bit closer now than it had been a few months ago. Given that, it might be time to consider your options for replacing the lost information, though there is no impetus act on those ideas immediately (or as long as GA remains free). While solutions will vary with site data needs, some options include more in up-front data collection such as User Experience studies, or perhaps generating an e-mail database and CRM campaign to collect user information. There are a lot of ways to collect data, and if Google has any additional plans to shift the access to data, you need to be ready with other solutions.
    Google Analytics (Not Provided) and Firefox (Not Set) – Online Search Marketers May Find These Updates Are (Not Cool)
    Carla December 21, 2018

    Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solu…

    Carla December 21, 2018 0 0

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