Lifestyle

Technology

Afganistan is all about interesting traditions

The beauty of painted veils, enigmatic lyrics full of wisdom and plants and herbs in open markets — Afghanistan has made quite a name for itself. Despite current media being more concerned with its fo…

RECENT POSTS

Technology: Are You Paying for What You Don’t Know?

How many times have you been fumbling around with a new phone, computer or TV and stumbled upon a new feature or program? Most of us like to think we only pay for things we use, but that simply isn’t the case.

In many instances, it’s not a conscious choice by the consumer: the product costs what it costs regardless of the features or capabilities you get with it. It’s often the case we don’t take the time to learn about the features we don’t use. When it comes to business technology like communications systems, contact management systems and marketing automation programs, it can be easy to overlook certain features, and the complexities of these systems mean it’s hard to know what you don’t know about them. And not knowing the full breadth of the systems you’re implementing means you’re leaving money on the table.

So how do you make sure you’re getting the full bang for your buck when it comes to technology? Here are a few things to keep in mind…Technology

Take time to train employees. Don’t leave room for excuses when it comes to not knowing how to do something within the systems you’re utilizing. Thoroughly documenting processes and providing manuals and reference guides can go a long way. Even if the program is only being used by one or a small number of employees, others should know how to use it in case that person leaves the company.

Leverage your vendor and their knowledge. The technology provider should be at the forefront of educating your team not just on how to operate the program/system, but on how to best utilize it. It’s in their best interest that you succeed with their product, so they should be doing all they can to accommodate your needs with documents and virtual and/or in-person training sessions.

Technology

Be open to evolving processes and technology. Basically, don’t get complacent. Just because you have something figured out today doesn’t mean there won’t be anything new to figure out tomorrow. Technology is constantly evolving, which means we have to be constantly learning. Staying on top of the latest updates and upgrades as they happen means not having to play catch-up later.

Technology

The big thing to keep in mind with all of these points is they’re all about commitment. Your team has to be willing to commit the time to learn about the technology, and your vendor has to be committed to making sure you’re successful with the technology. Do that, and you’ll get real value out of your investment.

Fortune Minerals completes Revenue Silver Mine acquisition

Fortune Minerals completes Revenue Silver Mine acquisition

Fortune Minerals announced Wednesday that it had completed the purchase of the Revenue Silver mine in southwest Colorado from Silver Star Resources, Star Mine Operations and Revenue-Virginius Mines.

The company said it has received $25 million from a US$35 million production pre-pay facility from Lascaux Resource Capital Fund 1 with a second tranche of US$10 million expected to close on October 16, 2014.

Fortune Minerals completes Revenue Silver Mine acquisition

The Revenue Silver Mine (RSM) is an operating high-grade, underground silver mine with a 400 tpd mill and concentrator. The mine is located in the Sneffels silver mining district, where there are numerous past producers.

“Fortune is pleased to report that a number of capital improvements are underway at the RSM to improve safety and realize efficiencies at the mine to meet production objectives,” said the company in a news release.

“This includes drilling a 460-metre deep/2.45 metre diameter raise bore from the surface to improve mine ventilation and provide a secondary escape way for emergency egress at the back of the mine. This raise will also be used as an ore pass to access high-grade mineralized material contained in surface stockpiles located at the top of the mountain, which will be used as incremental mill feed during the ramp up to full production,” the company said.

REVENUE SAFETY IMPROVEMENTS
Although two miners died and several others were overcome by carbon monoxide poisoning at the mine on Nov. 17, 2013, when the mine was operated by Star Mine Operations, the silver mine was placed on notice by MSHA for numerous significant and substantial safety violations from Aug. 1, 2013, through July 31, 2014.

Fortune Minerals completes Revenue Silver Mine acquisition

Fortune Minerals says it has now put a new safety plan in place.

A review of MSHA orders and citations has resulted in significant efforts to improve ventilation throughout the mine, improve safety reporting and visibility across the site, and change the mine safety culture to “be respectful and responsive to MSHA to effectively address issues and repeat offenses.”

The company has also changed its safety leadership and added additional resources to the safety team, said Investor Relations Manager Troy Nazarewicz. The company has also implemented safety cards, safety meetings, safety statistics collection, incident reporting, and accident investigation among other improvements.

How to Use Public Wi-Fi to Improve Customer Experience

How to Use Public Wi-Fi to Improve Customer Experience

Location-based analytics. Probably a term you have heard used to describe the apps on your phone that know where you are at any given moment. But how does this help you as a business? Businesses are embracing location-based analytics to help increase sales and target the needs of their customers. Part of location-based analytics run off of the GPS on your phone, but with the development of new Wi-Fi technology, you can tell more about your customers than just their location.How to Use Public Wi-Fi to Improve Customer Experience

This idea of location-based analytics came after the influx of Wi-Fi-enabled mobile devices. Aside from the device itself being able to track where you are, numerous social media platforms and smart phone apps have given users the ability to “check in” to their locations. Having this information readily available, businesses can target the needs of their customers. While it may seem as if there is a “big brother” feel to all of this, your shopping has been made easier and in some cases you even receive discounts.

With the more advanced location-based analytics, smart positioning technology, businesses are now able to see more than just dots on a map in a report. An example of this system would be if your local clothing store is using smart positioning technology and they decide to have a sale. When shoppers at the store log onto the store’s public Wi-Fi, the location of the phone is tracked by network software. The store can then see the number of people who came in before, during and after the sale. What really makes this technology so interesting is that they can take it a step further and see if the people in the store on those given days were returning or new customers.

This smart positioning technology can benefit both the consumer as well as business. The goal with location-based analytics is for you to help your customers have a better user experience, whether that means:

  • Giving directions.
  • Using data from their location to give them relevant content.
  • Providing timely security notices.

How to Use Public Wi-Fi to Improve Customer ExperienceSmart positioning technology can be used beyond knowing the general location of your customers in the store. Advanced versions of the technology can acquire more user info, and landing pages can be used to ask for even more insight. Even if the product is only used as a location finder, businesses can see the most populated parts of their stores, for example, and cater to that area to give the customers more of what they want.

While some claim all of this information is new and up-and-coming, others argue that it has been around for decades, just not outwardly utilized for the public. This is partially true in terms of GPS location-based systems, but smart positioning technology is relatively new to the business world.

As location-based analytics become more widely known and applied, consumers and businesses will both benefit. From the business end, this technology can help you increase sales through simply knowing your customer a little better, and allows you to tailor your business to each customer’s needs. And as you know, it’s that great service that keeps customers coming back.

Afganistan is all about interesting traditions

The beauty of painted veils, enigmatic lyrics full of wisdom and plants and herbs in open markets — Afghanistan has made quite a name for itself. Despite current media being more concerned with its foreign affairs, the country is still renowned for its great beauty and interesting traditions.

AFGHANISTAN

Many strangers praise Afghan hospitality and admire the respect they pay to tradition and hierarchies. Religion is not a joking matter. People live usually in small communities and more than anything, they treasure their families. Most of them are gifted storytellers who like to share their tales with their guests. Literature, especially poetry, gained global recognition centuries ago. Chants, poems or sagas talk about the beauty of life, love, loyalty or the mystery of death. In some cities, it is still common to gather in a public place to listen to poets pouring their hearts out. Afghans see themselves as keepers of a long tradition, defined by their role in the family or community. They can be guardians, philosophers, lovers, warriors or leaders.

When visiting your Afghan host, don’t ever refuse a cup of tea. Besides its delicious taste, tea plays a very important role in socializing. Ask about someone’s ancestors, they’ll surely know a story or two about their families. The woman initiates the handshake, as she is to decide whether physical contact is necessary. Winking is a vulgar gesture and a AFGHANISTANsexual invitation, so maybe you should skip that. Remove your shoes upon entering. Don’t move things around with your feet; don’t use them to point at something or someone: it’s completely rude. Guests should bring some pastries or sweets upon visiting.

If you’re going only to visit, the Minaret of Jam is probably the country’s treasure. It has over a millennium of existence, a fascinating history and breathtaking architecture. You need to look for jewelry and textile markets since Afghans are very meticulous and inventive when it comes to manufacturing. You think the price is too high? You couldn’t be more right. Merchandisers love to negotiate and the normal price is usually 55-60% of the one displayed on the tag. Probably the most curious thing would be buzkashi. This is the most popular sport in Afghanistan and involves similar rules to polo. The trick is that there is no ball but instead, a headless goat.

Tours on a Budget

Touring on a budget or any vacation requires careful planning. Of course, you want and need time away, but it is possible to have fun and see sites you have never seen all while remaining within your budget. By sticking to a budget you set, it allows you to plan more trips in the future. There are budget tours in the United States and Europe.

Tours on a Budget

Affordable Tours: New York Explorer

The New York Explorer Tour is an excellent choice for those that have never had the opportunity to visit New York. Offered through Affordable Tours, The New York Explorer Tour has been in business for more than 10 years and offers many tours in the United States and Europe. The New York Explorer has several options with the least expensive tour being four days. The itinerary includes the one-day in New York City; first stop is Lady Liberty and the next stops are spent at the rest of the city’s icons, which includes the World Trade Center site. Once you have finished dinner, you’re off to Times Square and a night in New York City. The second day begins with walking or biking through Central Park; in the afternoon, there will be plenty of time for shopping and in the evening, there is always a Broadway show and of course dinner. The third day is spent more in Manhattan and after dinner, you’ll be heading to the Empire State Building to see magnificent views of the city. The tour includes your hotel stay, breakfasts, dinners, metro pass, and local taxes and services fees. As of December 2009, prices for this tour were $566.

Affordable Tours
11150 Cash Road
Stafford, TX 77477
(800) 935-2620
Affordabletours.com

Cosmos: The Magic of the Italian Lakes

Tours on a BudgetThis tour includes nine days of the Italian lakes and is booked through Cosmos traveling. This company has been in business 80 years and is known for its solid reputation. The itinerary will make the most discriminating tastes happy since all the necessities such as accommodations, trips to and from the airport and food are included. The first day is your flight day to Milan, Italy. The second and third day you will check into your hotel and have the rest of the days to enjoy your surroundings. Your forth day will lead you to scenic Lake Maggiore; definitely have your camera ready. Days five and six will be dedicated to a visit to Lake Como. On days seven and eight, you will see Lake Garda. As of December 2009, prices for the tour were $1105.

Cosmos
5301 South Federal Circle
Littleton, CO 80123
(800) 276-1241
Cosmos.com

Tours on a BudgetTrekAmerica: Alaska Tours

The Alaska tour scheduled through TrekAmerica and the company has a solid reputation. They have been in business for more than 30 years providing affordable vacations. The Anchorage, Alaska, tour lasts seven days and features touring Tangle Lakes, Denali National Park and Anchorage. The price includes your bus pass, walks and hikes, visits to glaciers, adventure vehicle transportation, six night’s worth of camps and fees and meals. As of December 2009, prices begin at $999.

TrekAmerica
16/17 Grange Mills
London SW12 0NE
United Kingdom
(800) 873-5872
Trekamerica.com

Google Analytics (Not Provided) and Firefox (Not Set) – Online Search Marketers May Find These Updates Are (Not Cool)

Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions? For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online? Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated Firefox and have not changed your default settings, your search keyword is (not set) for Google, Bing, Yahoo, etc. Search marketers are not seeing which keyword search led you to their site when they check their Google Analytics. Alone, these two updates may not have amounted to much, but together they are hiding a fairly large portion of data, enough to force consideration of what analytics does for you and how you can replace the lost information. While some articles are providing specific examples of the damage (not provided) can do, even anecdotally it is clear that marketers needed to take notice of this update. However, having less than 10% of your data affected is not usually enough to cause real damage or a change in approach. But what if over 20%, or up to 40% of your data is hidden? With (not set) being triggered by Firefox in addition to Google’s (not provided), that is just what is happening to some site owners.Needless to say, if you have full data for 1,000 keyword searches you’re going to be more effective targeting users than if you have the data for just 600 such searches. Why isn’t (not provided) Showing Up in AdWords Data? I have no quarrel with Firefox offering an update that could appeal to users and help to differentiate itself from other browsers (read: Explorer), but here is where I pick a bone with the change. Those paying for ad placement within the Google search network can see which keywords led to a user clicking on their ad. So if you’re paying Google, they are providing you with the keyword search of their logged in users; it is just for organic search, the type for which marketers can’t pay for top placement, that the privacy implementation is coming into play. It is worth repeating that if you click on an ad, and Google gets money for that ad, they will “unblock” your private search. That is because it has already been sold to marketers at an arranged cost – the cost of the ad placement. But if you click on a natural result, and Google gets no money, you can keep your privacy. So that begs the question: Why update privacy now? While I can’t get inside Google’s head (if I could, I’d be rich) and say for sure “why now”, I can say that marketers should be looking at other ways to collect data if they want the complete picture. What this all means is that SEOs and other online search marketers for small business, the types that can’t afford an Omniture or a Webtrends analytics platform, must ponder a day when Google’s free analytics goes away or is diluted. While Google Analytics is currently the most cost-effective option for site performance measurement for most businesses, the day when Google makes you pay for the best, most actionable data seems a bit closer now than it had been a few months ago. Given that, it might be time to consider your options for replacing the lost information, though there is no impetus act on those ideas immediately (or as long as GA remains free). While solutions will vary with site data needs, some options include more in up-front data collection such as User Experience studies, or perhaps generating an e-mail database and CRM campaign to collect user information. There are a lot of ways to collect data, and if Google has any additional plans to shift the access to data, you need to be ready with other solutions.

Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions?

For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online?

Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions? For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online? Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated Firefox and have not changed your default settings, your search keyword is (not set) for Google, Bing, Yahoo, etc. Search marketers are not seeing which keyword search led you to their site when they check their Google Analytics. Alone, these two updates may not have amounted to much, but together they are hiding a fairly large portion of data, enough to force consideration of what analytics does for you and how you can replace the lost information. While some articles are providing specific examples of the damage (not provided) can do, even anecdotally it is clear that marketers needed to take notice of this update. However, having less than 10% of your data affected is not usually enough to cause real damage or a change in approach. But what if over 20%, or up to 40% of your data is hidden? With (not set) being triggered by Firefox in addition to Google’s (not provided), that is just what is happening to some site owners.Needless to say, if you have full data for 1,000 keyword searches you’re going to be more effective targeting users than if you have the data for just 600 such searches. Why isn’t (not provided) Showing Up in AdWords Data? I have no quarrel with Firefox offering an update that could appeal to users and help to differentiate itself from other browsers (read: Explorer), but here is where I pick a bone with the change. Those paying for ad placement within the Google search network can see which keywords led to a user clicking on their ad. So if you’re paying Google, they are providing you with the keyword search of their logged in users; it is just for organic search, the type for which marketers can’t pay for top placement, that the privacy implementation is coming into play. It is worth repeating that if you click on an ad, and Google gets money for that ad, they will “unblock” your private search. That is because it has already been sold to marketers at an arranged cost – the cost of the ad placement. But if you click on a natural result, and Google gets no money, you can keep your privacy. So that begs the question: Why update privacy now? While I can’t get inside Google’s head (if I could, I’d be rich) and say for sure “why now”, I can say that marketers should be looking at other ways to collect data if they want the complete picture. What this all means is that SEOs and other online search marketers for small business, the types that can’t afford an Omniture or a Webtrends analytics platform, must ponder a day when Google’s free analytics goes away or is diluted. While Google Analytics is currently the most cost-effective option for site performance measurement for most businesses, the day when Google makes you pay for the best, most actionable data seems a bit closer now than it had been a few months ago. Given that, it might be time to consider your options for replacing the lost information, though there is no impetus act on those ideas immediately (or as long as GA remains free). While solutions will vary with site data needs, some options include more in up-front data collection such as User Experience studies, or perhaps generating an e-mail database and CRM campaign to collect user information. There are a lot of ways to collect data, and if Google has any additional plans to shift the access to data, you need to be ready with other solutions.

Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated Firefox and have not changed your default settings, your search keyword is (not set) for Google, Bing, Yahoo, etc. Search marketers are not seeing which keyword search led you to their site when they check their Google Analytics.

Alone, these two updates may not have amounted to much, but together they are hiding a fairly large portion of data, enough to force consideration of what analytics does for you and how you can replace the lost information. While some articles are providing specific examples of the damage (not provided) can do, even anecdotally it is clear that marketers needed to take notice of this update. However, having less than 10% of your data affected is not usually enough to cause real damage or a change in approach. But what if over 20%, or up to 40% of your data is hidden? With (not set) being triggered by Firefox in addition to Google’s (not provided), that is just what is happening to some site owners.Needless to say, if you have full data for 1,000 keyword searches you’re going to be more effective targeting users than if you have the data for just 600 such searches.

Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions? For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online? Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated Firefox and have not changed your default settings, your search keyword is (not set) for Google, Bing, Yahoo, etc. Search marketers are not seeing which keyword search led you to their site when they check their Google Analytics. Alone, these two updates may not have amounted to much, but together they are hiding a fairly large portion of data, enough to force consideration of what analytics does for you and how you can replace the lost information. While some articles are providing specific examples of the damage (not provided) can do, even anecdotally it is clear that marketers needed to take notice of this update. However, having less than 10% of your data affected is not usually enough to cause real damage or a change in approach. But what if over 20%, or up to 40% of your data is hidden? With (not set) being triggered by Firefox in addition to Google’s (not provided), that is just what is happening to some site owners.Needless to say, if you have full data for 1,000 keyword searches you’re going to be more effective targeting users than if you have the data for just 600 such searches. Why isn’t (not provided) Showing Up in AdWords Data? I have no quarrel with Firefox offering an update that could appeal to users and help to differentiate itself from other browsers (read: Explorer), but here is where I pick a bone with the change. Those paying for ad placement within the Google search network can see which keywords led to a user clicking on their ad. So if you’re paying Google, they are providing you with the keyword search of their logged in users; it is just for organic search, the type for which marketers can’t pay for top placement, that the privacy implementation is coming into play. It is worth repeating that if you click on an ad, and Google gets money for that ad, they will “unblock” your private search. That is because it has already been sold to marketers at an arranged cost – the cost of the ad placement. But if you click on a natural result, and Google gets no money, you can keep your privacy. So that begs the question: Why update privacy now? While I can’t get inside Google’s head (if I could, I’d be rich) and say for sure “why now”, I can say that marketers should be looking at other ways to collect data if they want the complete picture. What this all means is that SEOs and other online search marketers for small business, the types that can’t afford an Omniture or a Webtrends analytics platform, must ponder a day when Google’s free analytics goes away or is diluted. While Google Analytics is currently the most cost-effective option for site performance measurement for most businesses, the day when Google makes you pay for the best, most actionable data seems a bit closer now than it had been a few months ago. Given that, it might be time to consider your options for replacing the lost information, though there is no impetus act on those ideas immediately (or as long as GA remains free). While solutions will vary with site data needs, some options include more in up-front data collection such as User Experience studies, or perhaps generating an e-mail database and CRM campaign to collect user information. There are a lot of ways to collect data, and if Google has any additional plans to shift the access to data, you need to be ready with other solutions.

Why isn’t (not provided) Showing Up in AdWords Data?

I have no quarrel with Firefox offering an update that could appeal to users and help to differentiate itself from other browsers (read: Explorer), but here is where I pick a bone with the change. Those paying for ad placement within the Google search network can see which keywords led to a user clicking on their ad. So if you’re paying Google, they are providing you with the keyword search of their logged in users; it is just for organic search, the type for which marketers can’t pay for top placement, that the privacy implementation is coming into play.

It is worth repeating that if you click on an ad, and Google gets money for that ad, they will “unblock” your private search. That is because it has already been sold to marketers at an arranged cost – the cost of the ad placement. But if you click on a natural result, and Google gets no money, you can keep your privacy. So that begs the question: Why update privacy now? While I can’t get inside Google’s head (if I could, I’d be rich) and say for sure “why now”, I can say that marketers should be looking at other ways to collect data if they want the complete picture.

Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions? For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online? Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated Firefox and have not changed your default settings, your search keyword is (not set) for Google, Bing, Yahoo, etc. Search marketers are not seeing which keyword search led you to their site when they check their Google Analytics. Alone, these two updates may not have amounted to much, but together they are hiding a fairly large portion of data, enough to force consideration of what analytics does for you and how you can replace the lost information. While some articles are providing specific examples of the damage (not provided) can do, even anecdotally it is clear that marketers needed to take notice of this update. However, having less than 10% of your data affected is not usually enough to cause real damage or a change in approach. But what if over 20%, or up to 40% of your data is hidden? With (not set) being triggered by Firefox in addition to Google’s (not provided), that is just what is happening to some site owners.Needless to say, if you have full data for 1,000 keyword searches you’re going to be more effective targeting users than if you have the data for just 600 such searches. Why isn’t (not provided) Showing Up in AdWords Data? I have no quarrel with Firefox offering an update that could appeal to users and help to differentiate itself from other browsers (read: Explorer), but here is where I pick a bone with the change. Those paying for ad placement within the Google search network can see which keywords led to a user clicking on their ad. So if you’re paying Google, they are providing you with the keyword search of their logged in users; it is just for organic search, the type for which marketers can’t pay for top placement, that the privacy implementation is coming into play. It is worth repeating that if you click on an ad, and Google gets money for that ad, they will “unblock” your private search. That is because it has already been sold to marketers at an arranged cost – the cost of the ad placement. But if you click on a natural result, and Google gets no money, you can keep your privacy. So that begs the question: Why update privacy now? While I can’t get inside Google’s head (if I could, I’d be rich) and say for sure “why now”, I can say that marketers should be looking at other ways to collect data if they want the complete picture. What this all means is that SEOs and other online search marketers for small business, the types that can’t afford an Omniture or a Webtrends analytics platform, must ponder a day when Google’s free analytics goes away or is diluted. While Google Analytics is currently the most cost-effective option for site performance measurement for most businesses, the day when Google makes you pay for the best, most actionable data seems a bit closer now than it had been a few months ago. Given that, it might be time to consider your options for replacing the lost information, though there is no impetus act on those ideas immediately (or as long as GA remains free). While solutions will vary with site data needs, some options include more in up-front data collection such as User Experience studies, or perhaps generating an e-mail database and CRM campaign to collect user information. There are a lot of ways to collect data, and if Google has any additional plans to shift the access to data, you need to be ready with other solutions.

What this all means is that SEOs and other online search marketers for small business, the types that can’t afford an Omniture or a Webtrends analytics platform, must ponder a day when Google’s free analytics goes away or is diluted. While Google Analytics is currently the most cost-effective option for site performance measurement for most businesses, the day when Google makes you pay for the best, most actionable data seems a bit closer now than it had been a few months ago.

Given that, it might be time to consider your options for replacing the lost information, though there is no impetus act on those ideas immediately (or as long as GA remains free). While solutions will vary with site data needs, some options include more in up-front data collection such as User Experience studies, or perhaps generating an e-mail database and CRM campaign to collect user information. There are a lot of ways to collect data, and if Google has any additional plans to shift the access to data, you need to be ready with other solutions.

One of the largest state in US – Alaska

ALASKA

Alaska is the largest state in the US. In fact, if you cut Alaska in half, you would still get a larger territory than Texas, the runner-up in this top. Funny thing: while it’s the largest state, it also has the lowest population density in the country. Most Americans associate it with freezing winters, polar bears and sled dog races. Alaska certainly does not fail to deliver. In the summer, in Alaska, the sun never sets due to the Arctic Circle. It’s called the Midnight Sun and it happens in very few places, so enjoy it while you can!

ALASKA

The people here will guarantee you a pleasant trip. They are friendly, very open-minded and incredibly informal. The dress code for most of the events is completely arbitrary, so don’t bother trying to impress: nobody will notice. And if you think they live in igloos, wrong again. It’s true though people here like fishing or hunting and they love Iditarod. Iditarod is an annual dog sled race and it’s famous throughout the whole country. Other things Alaska is reputed for are oil reserves, lumber, fish, gold mines and wild nature. Alaska has many sites with untamed, unaltered landscapes, including the infamous polar bears. More known than its winter attractions is a giant Santa Claus that takes about 20 gallons of paint to be properly kept.

ALASKA

The state is a great place to get familiar with America’s national emblem: the bald eagle. Besides, a number of humpback whales live in the Glacier Bay. Many testimonies of Aleuts and Tlingits (Indian Natives) speak of the Russian colonization, such as the totem poles, the Chilkoot Trail or Russian’s Bishop House in Sitka National History Park. A trip to Alaska wouldn’t be complete without a thorough exploration of its mountains (especially Aniakchak Crater) or glaciers. The Million Dollar Bridge in Cordova crosses the river and offers amazing landscapes.

How To Prevent Heat Exhaustion

Most of the country has been hit with extreme heat and above average temperatures this summer.

People are dying from heat….there are thousands and thousands of people each day fighting against heat exhaustion and trying to protect themselves and their children from heat strokes and too much sun.

How To Prevent Heat ExhaustionThere are few things we all must remember to prevent Heat Exhaustion this summer:

#1 Avoid The Sun – as much as possible – or be well protected against sunburn. Sunburn zaps your body fluids and that’s when it becomes hard to keep cool and heat exhaustion starts.

#2 Walk or Work In The Shade to prevent heat exhaustion – even if it’s scorching hot outside it is always cooler in the shade….sometimes as much as 19 degrees Fahrenheit.

How To Prevent Heat Exhaustion

#3 Wear light Colored Clothing to protect yourself from getting overheated – unlike dark colored clothing, light colored clothing deflects temperature raising rays. This summer bring out your whites…..

#4 Drink Less Caffeine & Alcohol – it’s knows fact that caffeinated and alcohol beverages dehydrate your body and in high temperatures your body will get dehydrated even faster.

How To Prevent Heat Exhaustion

#5 Keep Checking Your Urine – as strange as it might sound keep making sure that your urine stays pale yellow. When the urine starts getting darker your body is getting dehydrated and you need to drink more water. This is very important if you have small children and babies. Keep checking babies diapers for traces of blood which is an indication of baby being dehydrated.

The most important……to prevent HEAT EXHAUSTION……water….WATER….water. Make sure you and your KIDS drink as much water as possible to prevent dehydration which leads to heat exhaustion and heat stroke.

Limos For Prom – Impress Your Date

Are you looking for something that will make your prom partner happy? If yes, then you should search for some car rental services. Well, there are a plethora of car rental services, which are providing classic and sports cars. However, the majority of the people pick the limos for prom because this is the most popular classic car, which can impress the date easily.

Get an experience of lavishness

As we all know that everyone wants to enjoy the rich life and ride of expensive cars. It is not possible to own the eye-catching cars by everyone because these are too costly. However, we can rent the car for one night. Many people rent the classic cars for prom because, by this, they get the taste of luxury without spending a lot of money.

Prom night is considered as the most significant night for the high school students. They dressed properly for this night and also try to make their partner feel special. Renting the luxury car is the best option to make the prom night more special and memorable.

Get the comfort zone

The prom night should be safe so that you can enjoy the moment properly. Most of the times, it has seen that people hire the car but without a driver.  In result, they can’t have the fun and make good memories. That’s why it is important to hire a professional driver, who can accurately drive the car and letting you enjoy the drive.

When we have the limo driver, then parents will also feel safe. Apart from this, we can get the desired comfort zone in the limo as it has good size. Not only this, but there are also many facilities available in the car, which offers an amazing experience with the great comfort level.

How to save money in car rental services?

When it comes to hiring the car, then budget plays an important role. We always make a particular budget for renting the car. Always keep in mind such amount, before going to finalize the company. Different car hire services offer the car at a different price. So, you should be careful while finalizing the one and try to save money.

Check out packages

in order to find limo at the pocket-friendly price, we should check out the packages. First, make the list of popular and reliable car rental companies. After this, compare the prices and services so that you can differentiate. Thus, pick the one, which can provide the best service at a reasonable price.

Grab the discounts

a lot of companies offer discounts and coupons for the first service. In addition to this, they also give amazing discounts on special days. So, you should check out the website, which is offering such kind of schemes.

Moving further, you should do the proper research about the several car rental services before hiring the limos for prom. For this, you can also check out the reviews and take help from the friends.

When Crisis Communications Bleeds Into Community Support

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What’s the best way to handle a crisis of “he said-they said” before it spirals out of control?Crisis

At some point in their career, every communications professional needs to handle at least a few crisis situations on behalf of a client. All things being relative – whether it’s a disaster like the BP oil spill, a trolling commenter on your brand’s Facebook page, or an executive giving out embargoed information too early – the way you initially respond will set the tone for everything that follows. It’s all about being prepared to the best degree, and then maintaining as much control as possible.

But in some cases, keeping a loose grip on that control and relying on trusted advocates to speak on your behalf can be more effective than any prepared statement.

An example of this recently played out between Tesla’s CEO Elon Musk and the New York Times. When Musk went on the attack against a negative review of the company’s East Coast charging station, first via social media, then by blog, and eventually (perpetually?) even further, his response quickly incited a crisis spiral. A back-and-forth argument over data points and accusations of purposefully unfair journalism/misleading rebuttals were lobbed between the two groups for weeks afterwards.

In the media coverage that followed, neither side was ever truly in control of what was being said. Set aside the argument of right vs. wrong…who in this situation comes out looking foolish for making misrepresentations? To varying degrees,.. probably both parties.

How could Musk/Tesla have approached the rebuttal differently?

First, take the age-old advice on manners, and throw away the angry letter (in this case delete the Tweet) that was drafted, and re-approach the situation with a clearer head.

Next, run the second draft by a PR/communications team before sending it. Then throw that version out too. Any response in a case like this based on emotion, and not facts, would come across sounding like the complaints of a spoiled kid whose school chums didn’t like his new toy on the playground. While emotion has its place here in conveying passion,it can’t come from the accuser of the impropriety.

Crisis Most importantly, learn from one of the interesting things that happened following the back and forth hoopla; a call-to-arms from Tesla’s fanbase, as well as other media outlets, to recreate the experience of the New York Times, but do so successfully. In fact, multiple parties were able to complete the trip without issue. In the end, this speaks more than any amount of data ever could. If Musk and Tesla had engaged with the outspoken community from the outset in order to prove the reporting wrong, the public perception of the results would have overwhelmingly been in their favor.

Just as people trust recommendations from their friends more so than from advertisers or company websites, having other third parties take up the cause for responding back to a crisis of criticism has the potential to deliver the most effective results. If these groups had been mobilized to take up the argument on behalf of Tesla, Musk would have been able to make the point he wanted without having to awkwardly say it himself. Still, this strategy can be a very delicate balancing act with high risk. In the end, it’s likely that the general public’s perception will remain polarized, but if your core audience and base of advocates can be bolstered and become vocal enough, it can support next steps back from where the crisis began.

At the very least, Musk can be given credit for not taking the “put head in sand” approach and hoping that the bad article and ensuing situation(s) blow over. But most companies’ CEOs would not be as outspoken or unconcerned about blowback. The takeaway from this unique crisis situation is that there are more ways to respond than a simple public statement, and taking the time to develop a strategy can pay off in the end.

Latest Posts