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10 Travel Tips for Women Travelling Alone

Women travelling alone should always follow the 10 travel tips for women travelling alone so that they remain safe and healthy while they are out. Now-a-days, there are a lot of women who travel all a…

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When Crisis Communications Bleeds Into Community Support

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What’s the best way to handle a crisis of “he said-they said” before it spirals out of control?Crisis

At some point in their career, every communications professional needs to handle at least a few crisis situations on behalf of a client. All things being relative – whether it’s a disaster like the BP oil spill, a trolling commenter on your brand’s Facebook page, or an executive giving out embargoed information too early – the way you initially respond will set the tone for everything that follows. It’s all about being prepared to the best degree, and then maintaining as much control as possible.

But in some cases, keeping a loose grip on that control and relying on trusted advocates to speak on your behalf can be more effective than any prepared statement.

An example of this recently played out between Tesla’s CEO Elon Musk and the New York Times. When Musk went on the attack against a negative review of the company’s East Coast charging station, first via social media, then by blog, and eventually (perpetually?) even further, his response quickly incited a crisis spiral. A back-and-forth argument over data points and accusations of purposefully unfair journalism/misleading rebuttals were lobbed between the two groups for weeks afterwards.

In the media coverage that followed, neither side was ever truly in control of what was being said. Set aside the argument of right vs. wrong…who in this situation comes out looking foolish for making misrepresentations? To varying degrees,.. probably both parties.

How could Musk/Tesla have approached the rebuttal differently?

First, take the age-old advice on manners, and throw away the angry letter (in this case delete the Tweet) that was drafted, and re-approach the situation with a clearer head.

Next, run the second draft by a PR/communications team before sending it. Then throw that version out too. Any response in a case like this based on emotion, and not facts, would come across sounding like the complaints of a spoiled kid whose school chums didn’t like his new toy on the playground. While emotion has its place here in conveying passion,it can’t come from the accuser of the impropriety.

Crisis Most importantly, learn from one of the interesting things that happened following the back and forth hoopla; a call-to-arms from Tesla’s fanbase, as well as other media outlets, to recreate the experience of the New York Times, but do so successfully. In fact, multiple parties were able to complete the trip without issue. In the end, this speaks more than any amount of data ever could. If Musk and Tesla had engaged with the outspoken community from the outset in order to prove the reporting wrong, the public perception of the results would have overwhelmingly been in their favor.

Just as people trust recommendations from their friends more so than from advertisers or company websites, having other third parties take up the cause for responding back to a crisis of criticism has the potential to deliver the most effective results. If these groups had been mobilized to take up the argument on behalf of Tesla, Musk would have been able to make the point he wanted without having to awkwardly say it himself. Still, this strategy can be a very delicate balancing act with high risk. In the end, it’s likely that the general public’s perception will remain polarized, but if your core audience and base of advocates can be bolstered and become vocal enough, it can support next steps back from where the crisis began.

At the very least, Musk can be given credit for not taking the “put head in sand” approach and hoping that the bad article and ensuing situation(s) blow over. But most companies’ CEOs would not be as outspoken or unconcerned about blowback. The takeaway from this unique crisis situation is that there are more ways to respond than a simple public statement, and taking the time to develop a strategy can pay off in the end.

Austria – Who wouldn’t love this place?

AUSTRIA

AUSTRIAOne of the things Austrians are most well-known for is their musical talent, many of the most appreciated classical music composers like Joseph Haydn, Wolfgang Amadeus Mozart, Franz Schubert, Franz Liszt, Johann Strauss, Gustav Mahler or Anton Bruckner being from Austria. The locals are also known for their love of the outdoors, especially enjoying mountainous landscapes and practicing sports like skiing, rock climbing or cycling.

The way Austrians view themselves differs greatly from the way they are perceived by foreigners. People who visit the country tend to see the locals as very conservative and prudent, sometimes even grumpy, because of the Austrians’ high regard for following social etiquette. Being very organized in their lifestyle, they like to entertain in formal dinner settings, with invitations for the party being given weeks in advance. The Austrians, on the other hand, see themselves as very family-oriented, greatly valuing domestic life, constantly looking to improve their homes through rebuilding, repairing, refurnishing or extending their houses as well as their gardens.

AUSTRIATaking proper etiquette and formalities very serious, the use of old-fashioned good manners impresses in a social situation. It is also important to keep a low tone of voice in public, talking loudly, especially in a foreign language, being considered rude or even aggressive. Also, it is polite to greet the staff when entering or leaving a public place, saying hello and goodbye. Another interesting instance involving the use of etiquette is when one’s glass of wine is empty, one can pour himself another one but only after all of the other people at the table have been asked if they would like another glass as well. In Austria it is common for dogs to go every place their owner goes to, like shops, restaurants, movie theatres or bars, unless it is stated otherwise at the entrance.

One of the country’s best places to visit are the Austrian Alps, covering about 62% of its territory and standing at AUSTRIA3797 meters tall in Großglockner peak (Austria’s highest mountain). The mountains are of amazing beauty, the perfect place for any wildlife lover, where one can take part in numerous diverse activities, including hiking or practicing winter sports. One of the largest and most beautiful cities one can visit in the Alps is Innsbruck, the capital of Tyrol region, a city best known for its sky resorts and alpine sports which can be practiced.

Another must-see location in Austria is the historical city of Pinswang in the Ausserfern region. The village has a population of about 430 residents and is one of the oldest settlements of the area, the first evidence of inhabitance dating back to the year 1700 BC. The main attractions of the city are the medieval fortress of “Schloß im Loch”, the ancient roman road “Via Claudia Augusta”, the Baroque Church of St. Ulrich or the mountain refuges and inns in the area, like Säulinghaus, Füssenerhütte or Otto-Mayer-Hütte.

Clearly Fresh Bags Review

Have you seen or heard of the special plastic bags that keep your fruits and vegetable fresh for a long time?

There are few products like that on the market and I’ve been eyeing them for some quite time….you know me…..big skeptic over here….

Well, recently I got the opportunity to try and review Clearly Fresh Bags…..

….no….I did not buckle down under the pressure of advertising or my dad telling me to buy some and let him know…..Clearly Fresh Bags Review

This time I was given a package of 10 FREE Clearly Fresh Bags from the wonderful people at Clearly Fresh Bags (how did they know my desire of wanting to try them?)…..with one condition…..TRY IT……write HONEST review about the product.

Somehow the word got around and my mom and dad were on my doorsteps begging (OK, I made them do it) to give them some Clearly Fresh Bags to try as well…..

Last 7 days we have been busy trying Clearly Fresh BAGS on all the produce we have around and this is the scoop:

  • Clearly Fresh® bags are large clear ziploc like bags (12” X 14”), but with a breathable 3 inch square on one side that is known as the BreatheWay® membrane.
  • The BreatheWay® membrane acts as Oxygen/Carbon Dioxide passageway, which allows the correct amount of oxygen in while letting more carbon dioxide out.
  • By using Breath-away technology Clearly Fresh bags provide the ideal atmosphere for naturally extending storage life by slowing the dehydration of fresh fruits and vegetables.
  • Clearly Fresh® bags are REUSABLE and RECYCLABLE.

Clearly Fresh Bags Review

We tested Clearly Fresh® bags on bananas…..lettuce….blueberries….and…..carrots.

Clearly Fresh bags CLAIM they can extend the shelf life of fresh fruits and vegetables by up to 50%.

…..Guess what?……they truly can…..as long as you follow simple instructions.

  • Place fresh….dry…..uncooked produce into the bag
  • Do not mix varieties of produce
  • Gently push out some air
  • Zip the Clearly Fresh® bag closed and store as usual

As far as I am concerned…..and of course my dad who’s been wanting them (but was too cheap to buy them himself)….we love using our Clearly Fresh® bags and would highly recommend them to anybody.

Have you tried Clearly Fresh® bags, yet? What is your experience using them? I wanna know?

*For this review I received 10pack of Clearly Fresh® bags as the only compensation for my honest review. All opinions are mine and mine only!

Things to Do in Downtown Chicago in the Winter

Chicago

Chicago might be famous for incredibility cold winters but that still doesn’t need to keep any one indoors. No one should feel confined to a hotel room with Chicago’s world class shopping, a nationally-recognized theater district and ice skating through the city. With so many attractions with in walking distance and an easy subway system, downtown Chicago is easy to navigate even in below-freezing weather conditions. Just remember to bundle up before you head out.

Ice Skate in Millennium Park

Go ice skating at one of Chicago’s most famous landmarks, Millennium Park. After a day of ice-skating peruse world class sculptures by world famous artists such as Jaume Plensa and Anish Kapoor. If you can plan your ice skating trip accordingly you might be able to catch a free holiday performance at the Pavilions Harris Theater located on the park premises.

www.millenniumpark.org

Chicago

Shopping on Michigan Ave

The magnificent mile, as the name suggest, is a mile of shopping, 5-star hotels and restaurants on Michigan Avenue. During the holiday season the window displays in Macys, Nordstrom and Barneys attracts visitors from all over the country. There are over 100 retail stores on Michigan Ave. that leaves something for everybody.

www.themagnificentmile.com

Chicago

The Historic Chicago Theater District

The Chicago Theater District is nationally recognized as one the best in the country. The theater district runs the gamete with local comedy troops, touring Broadway shows, musicals and more. The historic architecture of the Chicago theater district makes it a landmark all on its own.

www.theatreinchicago.com
www.broadwayinchicgo.com

Chicago

 

How To Make Candied Lemon Chips

How To Make Candied Lemon Chips

How To Make Candied Lemon ChipsDecorating cakes and desserts is one of my passions…..I am not a professional by any means, but I do love the challenge and learning.

As much as I love working and experimenting with fondant…..chocolate or gum paste…..I love decorating my desserts with fresh garnishes….

One of my favorite fresh garnishes are Candied Lemon Chips (or orange chips).

Candied Lemon Chips add beauty, fresh look & special touch to anything from cheesecakes…..granitas…..parfaits….

The best part….super easy and quick to make.

How To Make Candied Lemon Chips:

STEP 1: In a saucepan cook together 1/2 cup of sugar and 1/2 cup of water until sugar is melted and you’ll have clear syrup. Allow it to cool.

STEP 2: Wash, dry and thinly slice 2 or 3 lemons. Remove all the seeds.

How To Make Candied Lemon Chips

STEP 3: Put all lemon slices into the saucepan with syrup.Make sure each lemon slice is coated on both side. Gently remove coated lemon slices with fork. Place them on a cooling rack inside jelly roll pan and allow them to drain.

STEP 4:Turn oven broiler on high. Place pan with lemon slices on medium rack under the broiler. Broil for 4 minutes on each side or until lemon slices turn into golden brown lemon chips.

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