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Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions?
For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online?
Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated Firefox and have not changed your default settings, your search keyword is (not set) for Google, Bing, Yahoo, etc. Search marketers are not seeing which keyword search led you to their site when they check their Google Analytics.
Alone, these two updates may not have amounted to much, but together they are hiding a fairly large portion of data, enough to force consideration of what analytics does for you and how you can replace the lost information. While some articles are providing specific examples of the damage (not provided) can do, even anecdotally it is clear that marketers needed to take notice of this update. However, having less than 10% of your data affected is not usually enough to cause real damage or a change in approach. But what if over 20%, or up to 40% of your data is hidden? With (not set) being triggered by Firefox in addition to Google’s (not provided), that is just what is happening to some site owners.Needless to say, if you have full data for 1,000 keyword searches you’re going to be more effective targeting users than if you have the data for just 600 such searches.
Why isn’t (not provided) Showing Up in AdWords Data?
I have no quarrel with Firefox offering an update that could appeal to users and help to differentiate itself from other browsers (read: Explorer), but here is where I pick a bone with the change. Those paying for ad placement within the Google search network can see which keywords led to a user clicking on their ad. So if you’re paying Google, they are providing you with the keyword search of their logged in users; it is just for organic search, the type for which marketers can’t pay for top placement, that the privacy implementation is coming into play.
It is worth repeating that if you click on an ad, and Google gets money for that ad, they will “unblock” your private search. That is because it has already been sold to marketers at an arranged cost – the cost of the ad placement. But if you click on a natural result, and Google gets no money, you can keep your privacy. So that begs the question: Why update privacy now? While I can’t get inside Google’s head (if I could, I’d be rich) and say for sure “why now”, I can say that marketers should be looking at other ways to collect data if they want the complete picture.
What this all means is that SEOs and other online search marketers for small business, the types that can’t afford an Omniture or a Webtrends analytics platform, must ponder a day when Google’s free analytics goes away or is diluted. While Google Analytics is currently the most cost-effective option for site performance measurement for most businesses, the day when Google makes you pay for the best, most actionable data seems a bit closer now than it had been a few months ago.
Given that, it might be time to consider your options for replacing the lost information, though there is no impetus act on those ideas immediately (or as long as GA remains free). While solutions will vary with site data needs, some options include more in up-front data collection such as User Experience studies, or perhaps generating an e-mail database and CRM campaign to collect user information. There are a lot of ways to collect data, and if Google has any additional plans to shift the access to data, you need to be ready with other solutions.
Alaska is the largest state in the US. In fact, if you cut Alaska in half, you would still get a larger territory than Texas, the runner-up in this top. Funny thing: while it’s the largest state, it also has the lowest population density in the country. Most Americans associate it with freezing winters, polar bears and sled dog races. Alaska certainly does not fail to deliver. In the summer, in Alaska, the sun never sets due to the Arctic Circle. It’s called the Midnight Sun and it happens in very few places, so enjoy it while you can!
The people here will guarantee you a pleasant trip. They are friendly, very open-minded and incredibly informal. The dress code for most of the events is completely arbitrary, so don’t bother trying to impress: nobody will notice. And if you think they live in igloos, wrong again. It’s true though people here like fishing or hunting and they love Iditarod. Iditarod is an annual dog sled race and it’s famous throughout the whole country. Other things Alaska is reputed for are oil reserves, lumber, fish, gold mines and wild nature. Alaska has many sites with untamed, unaltered landscapes, including the infamous polar bears. More known than its winter attractions is a giant Santa Claus that takes about 20 gallons of paint to be properly kept.
The state is a great place to get familiar with America’s national emblem: the bald eagle. Besides, a number of humpback whales live in the Glacier Bay. Many testimonies of Aleuts and Tlingits (Indian Natives) speak of the Russian colonization, such as the totem poles, the Chilkoot Trail or Russian’s Bishop House in Sitka National History Park. A trip to Alaska wouldn’t be complete without a thorough exploration of its mountains (especially Aniakchak Crater) or glaciers. The Million Dollar Bridge in Cordova crosses the river and offers amazing landscapes.
Most of the country has been hit with extreme heat and above average temperatures this summer.
People are dying from heat….there are thousands and thousands of people each day fighting against heat exhaustion and trying to protect themselves and their children from heat strokes and too much sun.
There are few things we all must remember to prevent Heat Exhaustion this summer:
#1 Avoid The Sun – as much as possible – or be well protected against sunburn. Sunburn zaps your body fluids and that’s when it becomes hard to keep cool and heat exhaustion starts.
#2 Walk or Work In The Shade to prevent heat exhaustion – even if it’s scorching hot outside it is always cooler in the shade….sometimes as much as 19 degrees Fahrenheit.
#3 Wear light Colored Clothing to protect yourself from getting overheated – unlike dark colored clothing, light colored clothing deflects temperature raising rays. This summer bring out your whites…..
#4 Drink Less Caffeine & Alcohol – it’s knows fact that caffeinated and alcohol beverages dehydrate your body and in high temperatures your body will get dehydrated even faster.
#5 Keep Checking Your Urine – as strange as it might sound keep making sure that your urine stays pale yellow. When the urine starts getting darker your body is getting dehydrated and you need to drink more water. This is very important if you have small children and babies. Keep checking babies diapers for traces of blood which is an indication of baby being dehydrated.
The most important……to prevent HEAT EXHAUSTION……water….WATER….water. Make sure you and your KIDS drink as much water as possible to prevent dehydration which leads to heat exhaustion and heat stroke.
Are you looking for something that will make your prom partner happy? If yes, then you should search for some car rental services. Well, there are a plethora of car rental services, which are providing classic and sports cars. However, the majority of the people pick the limos for prom because this is the most popular classic car, which can impress the date easily.
Get an experience of lavishness
As we all know that everyone wants to enjoy the rich life and ride of expensive cars. It is not possible to own the eye-catching cars by everyone because these are too costly. However, we can rent the car for one night. Many people rent the classic cars for prom because, by this, they get the taste of luxury without spending a lot of money.
Prom night is considered as the most significant night for the high school students. They dressed properly for this night and also try to make their partner feel special. Renting the luxury car is the best option to make the prom night more special and memorable.
Get the comfort zone
The prom night should be safe so that you can enjoy the moment properly. Most of the times, it has seen that people hire the car but without a driver. In result, they can’t have the fun and make good memories. That’s why it is important to hire a professional driver, who can accurately drive the car and letting you enjoy the drive.
When we have the limo driver, then parents will also feel safe. Apart from this, we can get the desired comfort zone in the limo as it has good size. Not only this, but there are also many facilities available in the car, which offers an amazing experience with the great comfort level.
How to save money in car rental services?
When it comes to hiring the car, then budget plays an important role. We always make a particular budget for renting the car. Always keep in mind such amount, before going to finalize the company. Different car hire services offer the car at a different price. So, you should be careful while finalizing the one and try to save money.
Check out packages
in order to find limo at the pocket-friendly price, we should check out the packages. First, make the list of popular and reliable car rental companies. After this, compare the prices and services so that you can differentiate. Thus, pick the one, which can provide the best service at a reasonable price.
Grab the discounts
a lot of companies offer discounts and coupons for the first service. In addition to this, they also give amazing discounts on special days. So, you should check out the website, which is offering such kind of schemes.
Moving further, you should do the proper research about the several car rental services before hiring the limos for prom. For this, you can also check out the reviews and take help from the friends.
The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What’s the best way to handle a crisis of “he said-they said” before it spirals out of control?
At some point in their career, every communications professional needs to handle at least a few crisis situations on behalf of a client. All things being relative – whether it’s a disaster like the BP oil spill, a trolling commenter on your brand’s Facebook page, or an executive giving out embargoed information too early – the way you initially respond will set the tone for everything that follows. It’s all about being prepared to the best degree, and then maintaining as much control as possible.
But in some cases, keeping a loose grip on that control and relying on trusted advocates to speak on your behalf can be more effective than any prepared statement.
An example of this recently played out between Tesla’s CEO Elon Musk and the New York Times. When Musk went on the attack against a negative review of the company’s East Coast charging station, first via social media, then by blog, and eventually (perpetually?) even further, his response quickly incited a crisis spiral. A back-and-forth argument over data points and accusations of purposefully unfair journalism/misleading rebuttals were lobbed between the two groups for weeks afterwards.
In the media coverage that followed, neither side was ever truly in control of what was being said. Set aside the argument of right vs. wrong…who in this situation comes out looking foolish for making misrepresentations? To varying degrees,.. probably both parties.
How could Musk/Tesla have approached the rebuttal differently?
First, take the age-old advice on manners, and throw away the angry letter (in this case delete the Tweet) that was drafted, and re-approach the situation with a clearer head.
Next, run the second draft by a PR/communications team before sending it. Then throw that version out too. Any response in a case like this based on emotion, and not facts, would come across sounding like the complaints of a spoiled kid whose school chums didn’t like his new toy on the playground. While emotion has its place here in conveying passion,it can’t come from the accuser of the impropriety.
Most importantly, learn from one of the interesting things that happened following the back and forth hoopla; a call-to-arms from Tesla’s fanbase, as well as other media outlets, to recreate the experience of the New York Times, but do so successfully. In fact, multiple parties were able to complete the trip without issue. In the end, this speaks more than any amount of data ever could. If Musk and Tesla had engaged with the outspoken community from the outset in order to prove the reporting wrong, the public perception of the results would have overwhelmingly been in their favor.
Just as people trust recommendations from their friends more so than from advertisers or company websites, having other third parties take up the cause for responding back to a crisis of criticism has the potential to deliver the most effective results. If these groups had been mobilized to take up the argument on behalf of Tesla, Musk would have been able to make the point he wanted without having to awkwardly say it himself. Still, this strategy can be a very delicate balancing act with high risk. In the end, it’s likely that the general public’s perception will remain polarized, but if your core audience and base of advocates can be bolstered and become vocal enough, it can support next steps back from where the crisis began.
At the very least, Musk can be given credit for not taking the “put head in sand” approach and hoping that the bad article and ensuing situation(s) blow over. But most companies’ CEOs would not be as outspoken or unconcerned about blowback. The takeaway from this unique crisis situation is that there are more ways to respond than a simple public statement, and taking the time to develop a strategy can pay off in the end.
One of the things Austrians are most well-known for is their musical talent, many of the most appreciated classical music composers like Joseph Haydn, Wolfgang Amadeus Mozart, Franz Schubert, Franz Liszt, Johann Strauss, Gustav Mahler or Anton Bruckner being from Austria. The locals are also known for their love of the outdoors, especially enjoying mountainous landscapes and practicing sports like skiing, rock climbing or cycling.
The way Austrians view themselves differs greatly from the way they are perceived by foreigners. People who visit the country tend to see the locals as very conservative and prudent, sometimes even grumpy, because of the Austrians’ high regard for following social etiquette. Being very organized in their lifestyle, they like to entertain in formal dinner settings, with invitations for the party being given weeks in advance. The Austrians, on the other hand, see themselves as very family-oriented, greatly valuing domestic life, constantly looking to improve their homes through rebuilding, repairing, refurnishing or extending their houses as well as their gardens.
Taking proper etiquette and formalities very serious, the use of old-fashioned good manners impresses in a social situation. It is also important to keep a low tone of voice in public, talking loudly, especially in a foreign language, being considered rude or even aggressive. Also, it is polite to greet the staff when entering or leaving a public place, saying hello and goodbye. Another interesting instance involving the use of etiquette is when one’s glass of wine is empty, one can pour himself another one but only after all of the other people at the table have been asked if they would like another glass as well. In Austria it is common for dogs to go every place their owner goes to, like shops, restaurants, movie theatres or bars, unless it is stated otherwise at the entrance.
One of the country’s best places to visit are the Austrian Alps, covering about 62% of its territory and standing at 3797 meters tall in Großglockner peak (Austria’s highest mountain). The mountains are of amazing beauty, the perfect place for any wildlife lover, where one can take part in numerous diverse activities, including hiking or practicing winter sports. One of the largest and most beautiful cities one can visit in the Alps is Innsbruck, the capital of Tyrol region, a city best known for its sky resorts and alpine sports which can be practiced.
Another must-see location in Austria is the historical city of Pinswang in the Ausserfern region. The village has a population of about 430 residents and is one of the oldest settlements of the area, the first evidence of inhabitance dating back to the year 1700 BC. The main attractions of the city are the medieval fortress of “Schloß im Loch”, the ancient roman road “Via Claudia Augusta”, the Baroque Church of St. Ulrich or the mountain refuges and inns in the area, like Säulinghaus, Füssenerhütte or Otto-Mayer-Hütte.
Have you seen or heard of the special plastic bags that keep your fruits and vegetable fresh for a long time?
There are few products like that on the market and I’ve been eyeing them for some quite time….you know me…..big skeptic over here….
Well, recently I got the opportunity to try and review Clearly Fresh Bags…..
….no….I did not buckle down under the pressure of advertising or my dad telling me to buy some and let him know…..
This time I was given a package of 10 FREE Clearly Fresh Bags from the wonderful people at Clearly Fresh Bags (how did they know my desire of wanting to try them?)…..with one condition…..TRY IT……write HONEST review about the product.
Somehow the word got around and my mom and dad were on my doorsteps begging (OK, I made them do it) to give them some Clearly Fresh Bags to try as well…..
Last 7 days we have been busy trying Clearly Fresh BAGS on all the produce we have around and this is the scoop:
- Clearly Fresh® bags are large clear ziploc like bags (12” X 14”), but with a breathable 3 inch square on one side that is known as the BreatheWay® membrane.
- The BreatheWay® membrane acts as Oxygen/Carbon Dioxide passageway, which allows the correct amount of oxygen in while letting more carbon dioxide out.
- By using Breath-away technology Clearly Fresh bags provide the ideal atmosphere for naturally extending storage life by slowing the dehydration of fresh fruits and vegetables.
- Clearly Fresh® bags are REUSABLE and RECYCLABLE.
We tested Clearly Fresh® bags on bananas…..lettuce….blueberries….and…..carrots.
Clearly Fresh bags CLAIM they can extend the shelf life of fresh fruits and vegetables by up to 50%.
…..Guess what?……they truly can…..as long as you follow simple instructions.
- Place fresh….dry…..uncooked produce into the bag
- Do not mix varieties of produce
- Gently push out some air
- Zip the Clearly Fresh® bag closed and store as usual
As far as I am concerned…..and of course my dad who’s been wanting them (but was too cheap to buy them himself)….we love using our Clearly Fresh® bags and would highly recommend them to anybody.
Have you tried Clearly Fresh® bags, yet? What is your experience using them? I wanna know?
*For this review I received 10pack of Clearly Fresh® bags as the only compensation for my honest review. All opinions are mine and mine only!
Chicago might be famous for incredibility cold winters but that still doesn’t need to keep any one indoors. No one should feel confined to a hotel room with Chicago’s world class shopping, a nationally-recognized theater district and ice skating through the city. With so many attractions with in walking distance and an easy subway system, downtown Chicago is easy to navigate even in below-freezing weather conditions. Just remember to bundle up before you head out.
Ice Skate in Millennium Park
Go ice skating at one of Chicago’s most famous landmarks, Millennium Park. After a day of ice-skating peruse world class sculptures by world famous artists such as Jaume Plensa and Anish Kapoor. If you can plan your ice skating trip accordingly you might be able to catch a free holiday performance at the Pavilions Harris Theater located on the park premises.
Shopping on Michigan Ave
The magnificent mile, as the name suggest, is a mile of shopping, 5-star hotels and restaurants on Michigan Avenue. During the holiday season the window displays in Macys, Nordstrom and Barneys attracts visitors from all over the country. There are over 100 retail stores on Michigan Ave. that leaves something for everybody.
The Historic Chicago Theater District
The Chicago Theater District is nationally recognized as one the best in the country. The theater district runs the gamete with local comedy troops, touring Broadway shows, musicals and more. The historic architecture of the Chicago theater district makes it a landmark all on its own.
Decorating cakes and desserts is one of my passions…..I am not a professional by any means, but I do love the challenge and learning.
As much as I love working and experimenting with fondant…..chocolate or gum paste…..I love decorating my desserts with fresh garnishes….
One of my favorite fresh garnishes are Candied Lemon Chips (or orange chips).
Candied Lemon Chips add beauty, fresh look & special touch to anything from cheesecakes…..granitas…..parfaits….
The best part….super easy and quick to make.
How To Make Candied Lemon Chips:
STEP 1: In a saucepan cook together 1/2 cup of sugar and 1/2 cup of water until sugar is melted and you’ll have clear syrup. Allow it to cool.
STEP 2: Wash, dry and thinly slice 2 or 3 lemons. Remove all the seeds.
STEP 3: Put all lemon slices into the saucepan with syrup.Make sure each lemon slice is coated on both side. Gently remove coated lemon slices with fork. Place them on a cooling rack inside jelly roll pan and allow them to drain.
STEP 4:Turn oven broiler on high. Place pan with lemon slices on medium rack under the broiler. Broil for 4 minutes on each side or until lemon slices turn into golden brown lemon chips.